YouTube is a tough industry to break into these days because the market is saturated, there are literally millions of videos going up every day; Also your subscriber numbers will never reflect your views because YouTube’s delivery system and algorithm does not send your videos to everyone that subscribes but instead delivers to them based on viewing habits. I currently have 60,600+ Subscribers after 4 years in the industry. I average about 1,500 views a video but sometimes get lucky and a video will reach 3,000 or even 19,000 people. I have one viral video with 1 million views and a few mini viral videos with over 300,000 views. This is my channel if you’re curious:
The number one thing that helped me grow is learning Video SEO and marketing. If it takes you an hour to make a video, you should be marketing and developing the back-end metadata for about 2 hours. Once you optimize this data it will be much easier for your channel and your videos to grow. I’ll detail everything you need to do, some are the normal tips, others are things I’ve personally seen success with.
Step 1: Optimize your titles, tags and description. With your titles make sure it’s both something that people will want to click and are searching for. With the description, Write as much information as possible, honestly writing a miniature blog post with your keywords and key phrases in the first 2 sentences is a very strong best practice because YouTube will use this information when deciding what videos to recommend to users on the front page and side panels.
Step 2: VIDEO SEO. Since you do political videos, tying your titles, description and meta data to trending topics in the news would be very easy and help you gain a lot of ground. Facebook, Twitter and Instagram are all good places to watch for trends. On a larger scale you will also want to utilize a tool Google provides called “Google Trends”. Learn how to use this tool and you can get tags and keywords right from the source and you can chase the topics that people are searching for actively and grow your ability to be found very quickly. EXAMPLE: I started a second channel that doesn’t have a niche associated with it yet, it has ONE subscriber and I posted my first video on it last week and my video already has 52 views. Here’s a link to that channel:
I’m choosing not to use my existing audience to bump up the numbers on this channel and video because I want to grow as organically as possible. To test this out, I made a video on the whole BREXIT thing and used one of the trending terms as my title and keyword. My plan is to make an entire channel of just “How To Videos” targeting trends based on the research I do to uncover what things people are looking to learn how to do. I might fail but i figure why not just give it a shot. I know how to perform market research and that’s going to be the biggest feather in my cap.
Step 3: Do research on your industry. Find places and online communities that like your kind of videos and share them sparingly. You don’t want to be a spammer but if you make something you think has a lot of potential to grow then share it! I suggest becoming a member of Reddit and paying attention to the type of videos that get shared and then make those kind of videos with your own voice. Reddit itself is hard because they don’t want to be used as a promotional vehicle but it is a good place to learn what the internet is talking about and what things go viral. If you can replicate some of the basics you will increase your chances of connecting with an audience. Tumblr is also a great place to do this same thing and the community is much less brutal. The growth potential isn’t as high but since you’re just starting out you have time to carve things out and experiment.
Step 4: Lastly you’ll want to network and collaborate with other YouTubers. I know you’re thinking, but I’m so small. How will that work? TRY. Early in my career and even now. I will reach out to people with millions of subscribers via e-mail and offer them ideas and ask them if we can work together. I usually have a fully laid out plan or script and make sure that bigger person has as little work to do as possible. Believe it or not occasionally, some of them will actually respond and will help you out. I had one guy actually flip the collaboration and decided to host it on his channel and it gave me a couple hundred new subscribers. This guy has 600,000 subscribers and didn’t need to help me out but did so anyway because despite being bigger than me is still a human. Reach out to people bigger than you and you may just get a very lucrative surprise. It won’t work all the time but it’s better than not trying at all.
BONUS TIP: STAY AWAY FROM MCN’S. Multi Channel Networks are the worst if you’re a little YouTuber. They will promise to help grow you but all of them are lying. They will only help you if you are doing REALLY well. If do talk to them negotiate. If they won’t negotiate stop talking to them.
Good luck and remember to not let the numbers get you down and to try to post regularly, at least ONCE a week. YouTube says posting on the same date around the same time will work in your favor but if your schedule doesn’t allow for that, I wouldn’t overthink it. If you ever need any advice feel free to reach out to me on my channel or twitter. I respond to everyone that posts on my videos and most twitter people.